84 Lumber uses its highly successful loyalty program, The Inner Circle, to reward over 8,000 of its best customers, across America. Depending on the amount of business they do with 84 Lumber, Inner Circle Members can attain a wide array of rewards.
The challenge was to send out highly individualized, high quality color catalogs of levels and rewards that no only reflected, as completely as possible, the accumulated points to date, but the name and account number of each individual member. In addition, the piece had to motivate a desired response that would further the building of the online database while increasing the satisfaction of 84 Lumber’s best customers.
The results were stunning, The highest participation percentage to date, increased web site activity, and though the project was done at the last possible moment, time was saved.
Direct to Print has widespread possibilities: Loyalty Programs, Sales Support, Dealer Networks, Customer Service, marketing, Human Resources Recruitment, Investor Relations just to name a few in the business world.
If you are contemplating the extraordinary potential of Direct to Print, we urge you to set the time aside and with one of our Print Specialists who will answer your questions and help you and your company or organization be more successful.
