Case Study: Family Links

Annual Fund-Variable Response

Male Version tracking code

Simple discreet tracking codes located on the mailer indicate gender focus: MT = Male Tracking, FT = Female Tracking. In addition, another code for Corporate Annual Appeal was traced with a small c at the bottom of the page.

Female Version tracking code

Corporate Appeal tracking code

Family Links: a respected Western Pennsylvania non-profit dedicated to helping families in crisis. With their great variety of services, including types of families served, they needed a way to appeal for their annual fund that spoke directly to their supporters.

MSL Direct, Inc. and Bill McHugh found the right way by using variable digital printing and tracking codes. 100 of the gender specific mailings were coded. That sample was used to obtain tracking that makes it possible to develop ongoing strategies that build even greater response.

MSL Direct, Inc works as a partner with non-profit organizations to maximize the results of their most important fund raising and development programs.