MSL Direct, Inc.
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Case Study: Indiana University of Pennsylvania

Annual Giving

Taking advantage of the personal way that variable printing invites response; IUP is attaining its annual fund razing goals year after year.

The package includes personalized address labels that are useable during the year. This is a most effective branding tool for IUP.

With both the address card and the return envelope, quality contact and ease of response drive the package. Now place these items in a wide window mailer and the results for this thoughtful direct marketing contact are superb.