Leed’s working with a network of independent distributors selling their outstanding incentive products needed to gather customer information and promote their independent distributors.They came to MSL to find a way to deliver a durable distributor business card, and a marketing survey postcard questionnaire with Bulk Return Mail.
Leed’s believed in the expensive proposition that each element needed to be separately printed, packaged and delivered. MSL Direct showed them that by creating a variable digital print with a cutting edge laminate piece they could deliver higher personalized quality at a lower cost. By keeping the elements unified, Leed’s obtained greater response on their important marketing questionnaire and increased distributor satisfaction.
